The ideation of setting up of Athmashakthi Multipurpose Co-operative Society Ltd. in Dakshina Kannada District took its genesis in the formation of Narayanaguru Swamy Prakashana and Charitable Trust in the year 2003. The trust was registered with the social responsibility of reaching out to the deprived and disadvantaged section of the society. The trust envisaged to publish Athmashakthi quarterly magazine, to set up a co-operative bank, educational institution and health awareness camp for the benefit of the underprivileged.